Rua Al Madinah – Hospitality Advisory & Planning

Perfetti Hospitality was appointed as a strategic advisor for Rua Al Madinah, providing expert guidance in hospitality advisory and planning for one of the Kingdom’s most ambitious urban transformation projects. Our team supported the master planners in defining hospitality strategies that align with cultural, religious, and economic objectives.

From market assessments and concept planning to brand positioning and development phasing, we delivered a comprehensive framework to ensure that the hospitality component of Rua Al Madinah meets international standards while preserving the city’s spiritual and cultural heritage.